A natural memorial



Better Place Forests

our role

Brand identity
Brand collateral


Field Trip & Co


What if there was a better place to commemorate your loved ones than a cemetery? What if instead of graves and tombstones, families owned a tree in the wilderness where they could spread the ashes of multiple generations? 

Better Place Forests came to us with this vision and a desire to differentiate, and after collaborating closely and researching the funeral industry, our simple idea emerged: celebrate life instead of mourning loss. Images, tone of voice and messaging all centred around preserving the natural world along with the memories of loved ones. Distilling this thought down to its essence, our solution was a bold departure from the industry that was flexible enough to live across all communication vehicles.