Help us help youth.
Children's Aid Foundation of Canada
UX and web design
When Children’s Aid Foundation enlisted us to help with their website, we went beyond the surface to redefine the way people experience their brand in digital. To start, we hosted discovery workshops to build aspirational personas for their most important users: donors, youth, and corporate sponsors. Once established, we collaborated with internal stakeholders to plot out user journeys, revise the site map, and update wireframes to ensure maximum ease of navigation. The result was a responsive, accessible design that’s as beautiful as it is intuitive.