A new direction for the Gardiner.
It took a remarkable collective effort to re-imagine Toronto’s Gardiner Expressway as a dynamic urban space with infinite possibilities for the people of Toronto.
We teamed up with communications firm Bespoke and crew of creative specialists in film, digital media and public relations, to conceive and launch this multi-faceted campaign. Following an initial public launch, Project: Under Gardiner was renamed The Bentway, through a dynamic citywide engagement campaign. Field Trip & Co spearheaded all branding and is currently working on the wayfinding for the space.