Field Trip & Co

Heart of the East

For nearly a hundred years, Michael Garron Hospital has evolved along with the Toronto East community, providing the care their neighbours need at a level of excellence rivaling anywhere else in the city. They serve thousands of people every day, from the city’s most marginalized populations, to those from well-established neighbourhoods, and to ethnically diverse communities of newcomers to Canada.

Field Trip & Co was hired by the Michael Garron Hospital Foundation, to create a brand framework and identity that would represent their fundraising campaign in a big way, to existing and potential donors. The Heart of the East brand identity was unveiled as a full page Globe and Mail ad, to announce the transformation of their hospital campus and a $12.5-million gift from Peter and Diana Thomson.