Amplify, protect, and transform.



ICA Canada

Our role

Brand identity
Conference material
On-going creative support


Josh Ingelby



The Institute of Communication Agencies is a non-profit organization that represents the majority of all national advertising with a three-pronged strategy: amplify, protect and transform. So when they needed a rebrand on a tight timeline, we honed in on these mandates and created a dynamic system of three identities, each with its own colour, shape and typographic treatment. We debuted our flexible identity system at the Future Flash conference along with a bold new tone of voice that announced the ICA’s mission to champion commercial creativity, amplify the industry’s economic impact, and embrace and drive change.