It’s essential that the people who work in the advertising industry mirror the people who are consuming its products. That’s why inclusivity, diversity, & equality within the advertising workforce has become a major issue and is taken seriously. So when the inaugural IDEA summit, which replaced FFWD Advertising & Marketing Canada, was held at the TIFF Bell Lightbox in Toronto on October 1-3, 2018, a variety of esteemed thought-leaders, like Cindy Gallop, Tea Uglow, and Lisen Stromberg were invited to give talks and presentations.
To support this event, Field Trip & Co. created an identity that is both bold and fresh, while being conceptually aligned to the IDEA summit philosophy. The letters in the logo that represent Inclusivity, Diversity, & Equality in the Advertising world are now, by design, front and centre and always top-of-mind. Holistically, the identity embodies a positive approach and a can-do attitude to an otherwise serious topic. Plus, from a purely aesthetic perspective, its 3D version looked terrific on stage and had attendees taking note of its potential.