Every day, all of us, everywhere, experience an array of emotions. They change quickly, waiting for no one, from this moment to the next. But the power of a picture is that it captures a feeling forever, in a single frame.
This idea was the undercurrent that ran through a bold and beautiful promo we designed for JK Reps, a Toronto photography agency representing an art-based group of photographers. The non-linear layout approach mixed photographers and spoke to JK’s finely honed skill of curation, while allowing each image to ponder a particular feeling. Sometimes in bold fluorescent lettering. Sometimes in a subtle whisper. But always impactful.