JK Reps: Today I feel __ 

 

Client

JK Reps

Our role

Brochure design

Partner

Laura Rothstein

 

Every day, all of us, everywhere, experience an array of emotions. They change quickly, waiting for no one, from this moment to the next. But the power of a picture is that it captures a feeling forever, in a single frame.

This idea was the undercurrent that ran through a bold and beautiful promo we designed for JK Reps, a Toronto photography agency representing an art-based group of photographers. The non-linear layout approach mixed photographers and spoke to JK’s finely honed skill of curation, while allowing each image to ponder a particular feeling. Sometimes in bold fluorescent lettering. Sometimes in a subtle whisper. But always impactful.