The Atmospheric Fund has been serving Toronto since 1991, collaboratively demonstrating low-carbon ideas and preparing them for scale-up. Field Trip & Co was hired to help with one of TAF’s most ambitious proposals for the Federal Government: Low Carbon Cities Canada (LC3) – a Pan-Canadian network of six urban climate centres, that will help major city regions reach their full emissions reduction potential.
Field Trip & Co designed a dynamic identity and design system that spoke to the idea of being scalable and flexible. The six urban centres all share the core identity, while having their own unique colour palette. This was followed by a contemporary, easy to read proposal – that stood out on the ministers desk, with its bold messaging and bright colour.