Holocaust Education Week is the Neuberger’s annual signature program and has been cited by scholars as one of the most comprehensive vehicles for Holocaust education and remembrance in the world. In fact, it has been recognized as a “Best Practice” in the field. So naturally, we were flattered to work with their team.
The goal was to radically change the look and feel of the 2018 programming, which included the design and launch of a new brand identity. Secondarily, our solution needed to appeal to a younger audience. Our approach included a new and more economical format for their small and large programs, transit and print ads, and event signage, all of which positioned the brand identity as the hero. By creating a symbol that was timeless and grounded, the response has been overwhelmingly positive – by all age groups within their community.