Statflo is most passionate about one thing: transforming a retailer's relationship with their customers from cold to warm through human conversation. It took multiple steps to make that possible, something that continually unfolds and is built on the scaffold of the right people and values.
In October 2018, Staflo decided on a look that resonated with their story, and they began a 4-month process to make it part of their DNA.
The transition to the new brand impacted everything they do, from how they measure and coach each other to how they design their products to how they communicate.
The symbol is called "The Journey", and it represents the journey every buyer takes - from cold to warm. Building warm relationships with customers is a constantly unfolding process that takes the right words, timing, compliance and frequent one-to-one interactions.