We are senior hands-on talent, who like to get our hands dirty.


Carolina Soderholm, Partner

With over 16 years of experience in branding and design, Carolina has worked as a designer in Sweden, Vancouver and New York. She spent six years as a senior designer at Bruce Mau Design in Toronto, and led Designholmen for seven years, before Launching Field Trip & Co.  

Alison Garnett, Partner

Alison is a Toronto-based creative director with over 20 years of global and national design, advertising and digital experience. Through the course of her award-winning career, Alison’s work has spanned various industries including automotive, retail, consumer-packaged goods, professional services, telecommunications and not-for-profit.


Joyce Dang, Art director

Before joining Field Trip & Co, Joyce spent two years at SapientRazorfish in Toronto, where she fine-tuned her digital design skills working on clients such as Cadillac Fairview, Manulife Financial and Loblaws, as well as new business pitches. She is a graduate of the York/Sheridan Bachelor of Design program, and won the Adobe Student Award for packaging design in her final year.

Thomas Hirschman, Brand strategist & writer 

Thomas helps companies transform complexity into simple, compelling brand structures and stories. He believes in co-creation, engaging clients through workshops and collaborative writing. Over the past 15 years, Thomas has worked with international ad agencies and branding firms and such as McCann and Bruce Mau Design, global giants such as Samsung, The Coca-Cola Company and Nestlé, and restless innovators including Sonos and iRobot.

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Joshie, Studio dog

Joshie has been awarded "Employee of the Month", for four consecutive months, since he joined the studio in April. He excels at chasing balls, heavy breathing and begging for snacks in the kitchen. His favourite colours are orange and blue and his favourite design element is the circle.

Core collaborators

Field Trip & Co work within a nonhierarchical “collective” team structure. We bring to the table a deep and broad network of like-minded collaborators who we work with to suit the unique needs of the client and each project.

Together we will identify the best mix of partners. Our network of sub-contractors draws upon Toronto’s diverse creative and technical community and they are always co-collaborators with someone from our core team.