A waterfront we deserve.



Waterfront For All

Our role

Brand identity design
Summit Program design
Web banners


Field Trip & Co


Toronto’s waterfront is more than just our city’s southern edge - it’s a second neighbourhood for every Torontonian to share and enjoy. Waterfront For All is a citizens group of over 30 organizations formed to promote this new vision for our waterfront, and as a design studio deeply involved in place-making, we were thrilled to collaborate on a visual identity for the coalition.

On October 27th & 28th, 2017, waterfront supporters from across Toronto came together for the Waterfront Summit. Despite a tight timeline, Field Trip & Co produced all promotional material for an exciting event that saw speakers such as civic rockstar Zahra Ebrahim, former Mayor David Crombie and Waterfront Toronto CEO Will Fleissig. Our materials evoked the summit’s themes of water and dialogue and garnered overwhelmingly positive feedback, elevating a grassroots organization in a way that commands attention.